By Ezaruku Draku Franklin

The minister of tourism, wildlife and antiquities, Tom Butime has asked the newly sworn directors of the Uganda Tourism Board to use their wealth of experience to promote Uganda’s tourism sector and take it to greater heights. Butime, while inaugurating the new members yesterday said the outgoing board had done its part and that the onus to make Uganda a preferred tourism destination rests with the new board that must provide strategic direction to the staff of the board.

The new board will be led by Ms. Hoareau Kakooza Pearl EarlyGift, as the Chairperson. Other members incude Ms. Olive Birungi Lumonya, Ms. Kebirungi Sally Sandra, Mr. Operemo Vicent, Mr. Stephen Sany Masaba, Mr. Vivian Lyazi, Ms. Margaret Arach Ojara, Mr. Mulinde Tony, Mr Kiyimba Rashid, Mr. Kawamara Ronald Kazooba, and Ms. Lilly Ajarova- Board Secretary.

Butime thanked the outgoing Board of Directors for the significant milestones registered to enhance Uganda’s global tourism appeal, preserving natural, cultural heritage and driving sustainable tourism development.

“Their dedication and strategic guidance has been instrumental in positioning Uganda as a must explore destination for travelers worldwide,” he said.

The Permanent Secretary Ms. Doreen Katusiime said the outgoing Board has been instrumental in shaping UTB’s strategic direction and fostering collaboration across various stakeholders.

“Their knowledge and experience has led to remarkable achievements in positioning Uganda as a top tourist destination,” she said.

The outgoing Chairman Daudi Migereko urged the new board members to work tirelessly to propel the tourism sector. He encouraged the new Board to pay attention to domestic tourism and ensure collaborations that foster tourism sector growth.

The new Board Chairperson Ms. Hoareau Kakooza pledged to continue efforts that market the country to increase exploration of Uganda.

She also commended the former board for a job well done and promised to continue with the excellent work the previous board had done and thanked them for the firm foundation the team laid.

UTB CEO Lilly Ajarova welcomed the new Board and pledged support to overcome challenges, seize opportunities, and realize the full potential of Uganda’s tourism sector.

“UTB remains committed to collaborating closely with stakeholders across the tourism industry, government agencies, and local communities to drive innovation, foster sustainable tourism practices, and unlock the full potential of Uganda’s tourism sector,” she noted.

She said the old board had done a comendable job in promoting Uganda has a tourism destination and offered diretion to the secretariat.

“Under their guidance, we have seen remarkable progress and achievement that have uplifted our country’s tourism sector to a new height. I therefore wish to extend my heartfelt gratitude to you all for the great leadership. You have indeed made a solid foundation upon which we can continue to build and grow,” Ajarova said

“In the spirit of continuity and progress, UTB looks forward to working hand in hand with the new Board of Directors to further elevate Uganda’s tourism profile, attract more visitors, and create lasting socio-economic benefits for the people of Uganda,” she added.

The inauguration was also witnessed by representatives of missions, Ministries Departments and Agencies of government, and Tourism private sector.